Tapping the tourism potential and promoting Bengal as an ideal shooting location, the Government of West Bengal has picked the 23rd Kolkata International Film Festival (KIFF) as an annual event to use the silver screen as a route to drive foreign investment into the tourism sector of West Bengal. The KIFF will be held from November 10-17 and screening of films will start from the following day.“The state tourism, information and cultural affairs ministries have started working together to showcase Bengal as a shooting location to the visiting directors and producers at the Kolkata International Film Festival (KIFF) this year,” commented singer-turned-politician Indranil Sen, Minister of State for Information and Cultural Affairs, West Bengal.Arup Biswas, Minister for Youth Affairs and Sports, West Bengal said that the state has a pool of technicians and services offered are at a competitive rate when compared to international standards. “Bengal has many picturesque locations and we will appeal to the foreign guests at the KIFF to visit some of these spots,” he cited.Actors like Amitabh Bachchan, Shah Rukh Khan and Kamal Haasan are expected to attend the inaugural ceremony. Some 143 films from 53 countries will be screened at the week-long festival. Marking a first for the years of legacy, Britain has been selected as the focus country with six films of British Director Michael Winterbottom.