The importance of social networking as an outlet f
August 10, 2019
The importance of social networking as an outlet for the flight bookings and travel search industries has been highlighted by a leading travel analyst.Speaking to travel tech blog EyeforTravel.com, Diane Clarkson of JupiterResearch claimed that by enabling user-generated content (UGC), social networking was instigating valuable viral channels not just between customers, but between travellers and marketers.She said: “This dialogue is not exclusively between travellers but, in fact, can inspire a dialogue between consumers and marketers.” Referring to the firm’s recent Travel Consumer Survey, she added: “Our research has found that the most compelling means to solicit feedback from travellers is e-mail: 42 per cent of online travellers who contributed content did so because their received an email inviting their feedback.”Her comments come as the travel search market seeks to harness the new opportunities, with global distribution system (GDS) provider Sabre recently launching its Cubeless social networking platform. Claiming to be an industry first, Cubeless aims to enable employees of businesses worldwide, to share knowledge, travel best practice and advice while on the road.The JupiterResearch Travel Consumer Survey, 2007, found that of online travel researchers who employing UGC approaches, 32 per cent did so early in the research process.ReturnOne wayMulti-cityFromAdd nearby airports ToAdd nearby airportsDepart14/08/2019Return21/08/2019Cabin Class & Travellers1 adult, EconomyDirect flights onlySearch flights Map RelatedSkyscanner launches flight booking provider quality ratingsToday, Thursday 15th September, we’re pleased to announce the launch of a new Quality Ratings feature for flight providers. It’s based entirely on feedback from travellers and highlights the airlines and travel agencies providing the best customer service. Having commissioned research that found that pricing accuracy and transparency in pricing…Travel firm launches new online communityFlight Centre has launched a new online community where travellers can meet to discuss their experiences.2017’s biggest long-haul flight savingsFlying long-haul is more affordable than ever thanks to some significant flight price drops over the past year.