1, first of all, talk about trends. After the first year of video, there has been a lot of questioning. Now, as an insider, what new ideas or new attempts have you made for the profit model of video websites? Some people say that with the advent of the era of self media, network video will be a major trend, and even replace people watching TV habits, then you for the domestic video site development trend of how to see? In which direction will the breakthrough be made or will it be lost? Will the big reshuffle happen this year?
BOBO network is one of the first batch of the domestic video website, the former is the audio video community, certainly is the trend of the future, now the entire video industry is in the exploratory stage, although the road is hard to walk, but has been set out first, also accumulated a lot of experience, we encountered problems and challenges, and later the same is to experience, but also need more money to catch up. In our opinion, network video is the new "expensive" of the Internet, and the requirements of funds and resources are higher than other Internet projects. In the future, I think there will be 80% of the video sites facing crisis or transformation.
2010, the Internet finally change dynasties rise of network group purchase, finally, China network group purchase market booming. Chinese wind speed is not fast, just 6 months has grown to nearly one thousand group purchase website. Every webmaster want to sell something, make a lot of money, because the group purchase site has unique charm and aspiration, group purchase net selling profit is far more than what website advertising earned, group purchase websites have also become very concerned about every webmaster hope, hope oneself also establish a group purchase website to sell things from a slice.
3, now the industry has many new changes, for example, the difference between platform and channel, some people want to put yourself into a large platform, UGC, on the final value of the media to make money, some people is to make their own films, video distributors. For example, the portal is gradually cut in this area, for example, there are some video network solutions, advertising market development, to see how the impact of these changes to the video website you bring?
I have a friend like this, in 2003 he established his own website, he loves the network, is a worthy of the name netter, so he created a IT portal. By 2004, when he heard that the 123 web site was bought by sh419 for 11 million 900 thousand, he gave up the IT portal, which he had been running for less than a year. To the full development of navigation web site, when he was in the process of website promotion, he has found, now has a lot of navigation website, not only is he a navigation site, the fierce competition to achieve what he can not imagine, so he had to give up the navigation website. In 2005, he was again on the sh419 billboard that hits 500 thousand a day, a staggering number. What an attractive number, "he thought." there are so many people hitting every day. Why don’t you build mainstream space? At least 500 thousand clicks! "
2, paradox is that traffic and income can not be both. Or image and flow can not have both, now the video site will be more or less play edge ball, pornography, violence is often criticized, with these, advertisers do not want to, without these, users do not want to decline in popularity, as a video website, what do you think is the broken solution? Radio and television new regulations, the video is also included in the regulatory system, banned illegal Internet TV station, what do you think of the impact of the video site?
video site profit model launched in BOBO network we have a good idea, ubiquitous advertising and subversive advertising display effect, so the advertisement profit this one we do not worry, we need most now is the online video advertising in the form of acceptance.
2008, SNS website prosperous, happy net has become almost overnight upstart, registered users reached 200 million Internet users, China but also more than 300 million, under the enormous temptation, so that every webmaster heart want to build the SNS website, and the fake happy net, renren numerous.
2009, small game finally fire, 4399 small game succeeded, 7k7k small game also succeeded, 2144 small game is bought grandly. Webmaster jealous, since then, little game site is a poor end, a little game site was born. Imitation 4399 small game, 7k7k game has sprung up, even 4399, 7k7k website name and logo also borrow, just web site is different.
2011, and what kind of industry website is making money? We are still unknown. What kind of website is the most profitable, has become a perennial discussion of all webmasters. Since the development of the Internet, no matter whether the investor or the station owner, it is impossible to discuss what kind of website is the most profitable topic. But I only know that no matter what kind of website is the most profitable, in fact, every site to make money, as long as their own development, do not see the wind change rudder.
in China, there are countless copycats behind a successful website. Just like the good 123 web site, sh419 acquired 70% of its shares by 11 million 900 thousand. Since then, the site navigation station has sprung up like mushrooms, arrived at the site navigation unprecedented peak, but nothing more than want to share a cup of soup.
answer: not only is the sex of people’s attention, to look at pornography, there are many porn sites to see, which is part of the flow of little value, the network is certainly the need to regulate, in the traditional industry norms can make money, in fact, the network is the same. For some websites that really are content and featured, I don’t think it will have any effect.