set up shop, in the current hot situation, the problem can be said to be a common thing. After all, choose to embark on this path is very much, intense competition, the problem will naturally reflect the more silver to join the big market as well. Each silver franchisee want to keep their stores have been able to go on, the key factor is whether the long-term operation of the store to be in a state of profitability, at least not loss of state. Now counterparts, competitive pressure, so long term development of the silver franchise, we need to make a change. The following Xiaobian take you together to understand the following phenomena and how to deal with the following.
status quo, an increase in the number of silver stores
silver industry is developing rapidly, more and more entrepreneurs choose to open silver jewelry store. When opening the scenery is no longer, generation and cruel competition, the customer is always love, always love fresh. Each new store opening, you will lose part of the market, lose some customers, reduce when you still smile the jewelry store because of your arrival, traffic, post transfer, another new store opening, and look at your jokes, the field every day taking it, in the staged.
after a year of development, the franchise has faded a silver sheen in the past days, door, decoration, props, advertising, merchandise, some old, some aging, more and more customers lost day by day; how to do? Again, wash change, re decoration, appear as a new store is the best way. A store like a tree, to "evergreen", every year to give it a new opportunity.
status two: into the store customers less
how to reduce the number of visitors? The number of visitors to a retail store from the very beginning of this street is decided, so the location of the silver shop becomes so important. Two adjacent jewelry stores, their number of visitors is basically the same, into the jewelry store, will be into a jewelry store, a woman shopping to greatly exceed the randomness, some people from beginning to end around, every shop will become a pleasure.
although now shop business may encounter problems will be varied, each industry is different, however, if you open jewelry stores, do the above two points, that stores will become easier. Silver franchise stores, entrepreneurs need to constantly enrich themselves, continuous innovation, the need for special attention to the details of the operating process.