Gold jewelry industry set off a wave of online shopping

now online shopping is no longer a rare thing, but people who buy gold jewelry online gradually increasing, this phenomenon is good or bad? Market Research opinions, and for the consumption of gold jewelry, Shanghai consumers have audible.

2009 Shanghai Diamond Exchange, import and export trade to achieve steady growth, import and export of diamonds, the transaction amounted to $1 billion 521 million, the first time exceeded $1 billion 500 million, a year-on-year increase of 16.4%.


face merchants discounts and promotions, consumers do not fully agree with Shanghai. 42.5% of consumers believe that does not matter, and the consumer of the 19.1% think it is very good, and the number of people think it is not good, and 2.6% of people think it is bad. This shows that the business means of discounts have questioned Shanghai consumers, whether it is genuine goods at a fair price consumers are most concerned about.

also worth mentioning is that the 2009 China jewelry e-commerce breakthrough growth. It is reported that China’s online shopping users reached 87 million 880 thousand, an annual growth rate of 38.9%. Only the first half of 2009, the total amount of China’s online shopping consumption reached about 250 billion yuan, while the share of the online purchase of jewelry, also increased from 8% to 11%. Many online jewelry store sales in 2009 tasted the sweetness, to achieve profitability. People’s understanding and recognition of online shopping will speed up the development of jewelry e-commerce. Over the next few years, the traditional jewelry brand will also enter the network of jewelry sales, China’s jewelry e-commerce will have a more vigorous development.

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